In this, my final posting in my series on how to be relevant in the digital age, I want to talk about the change in values.
Be authentic. You are the best you that there will ever be. This is your gift to the world. There is no room for copycat. You’ll always be your best when you are yourself. Be authentic.
In this time of chaotic change, the only rule is that there are no rules. We need your ideas. Boldly present your ideas and provide leadership. Thought leadership is valued today. Think deeply and seriously about what works and what doesn’t work for you and share your findings with others.
Stand for something. Decide who you are and take a stand. Allow your work to create value and meaning and you’ll be living your purpose, on purpose. The economic turmoil that we have all experienced has shaken many people to their core and what they found was their foundation. Know what really matters. Distinguish between the urgent and the important. Work for something bigger than a paycheck.
If you don’t know where you are going, any road will get there. If you don’t know where you’re going, you won’t know when you arrive. Get clear about what you want and live out your values to make the road clear. Spend some time regularly to reflect, meditate and connect with your source of strength. Picture yourself living the life you want. Know what it looks like, feels like and sounds like. With that vision, live out your values and make it real.
Live your life out loud. Do the right thing because it is the right thing. Living with integrity creates a life of transparency and clarity that inspires others. Say what you mean and mean what you say. A life of integrity makes decisions easy. It makes it easy to live with yourself.
Commit yourself to learning, discovering and focusing on being relevant to the needs of your customers and differentiating your authentic self. The Buddha said, “What you are is what you’ve been, and what you will be is what you do now.”
(This is the final part in a series on the New Rules of Marketing. Read the previous part here or go back to part 1 here.)
